PepsiCo is trading lower as the stock faces mounting pressure from recent analyst downgrades and concerns regarding the company's pricing strategy. Wall Street sentiment has soured following reports that the firm is planning to raise prices on sodas and snacks, with analysts flagging this as a risk to the company's affordability narrative. This negative outlook is compounded by broader sector headwinds, as peers like Monster Beverage and Keurig Dr Pepper also saw their shares decline during the previous session.